I’m not terribly social media-savvy and find all the talk about it exhausting. I do try to keep up on at least the basics, along with the related gadgetry, but I feel like I’m drowning when I ignore Mashable for a couple of days and all of a sudden I have nearly 200 articles piled up in my feed reader. Is it that I don’t have a staff whose job it is to be experts? Can I use that as an excuse, please? But even if I’m ignorant, I can still have thoughts about it, and I might as well unload them on the internet, so here goes.
I like Facebook, and the more I use it the more I like it. It’s remarkable that it can serve so many different needs, both personal and business. I’ve had an account for several years but just recently added a couple of business pages – one for my voiceover business and one for the karate school where I’m both a student and an instructor. There are a few features Facebook lacks that I hope we’ll see in the near future. One is that there is currently no way to post to other business pages using the name of one’s own business page, unless one opens a different Facebook account using that name. Another is that when somebody posts something on your business page, there is no notification of that activity. You just have to keep checking to make sure you’re staying on top of things and fulfilling your obligations which, in my mind, include responding when somebody comments.
Most of the shortcomings of Facebook and other social media platforms, however, at least for business purposes, are actually those of the users and not the platform. I’ve “liked” the pages of many businesses related to my field, and when I see an update that interests me and I have something of substance to say about it, I leave a comment. Ideally, the page administrator would respond and there would be a conversation of sorts – an interaction – which can help to start or enhance a business relationship. Some of the page administrators get that, and it’s pleasant and satisfying. It can be as simple as “liking” my comment. Just a little acknowledgement that, yes, you matter to me. Many other administrators don’t get it, and their pages are a one-way street, potentially kinetic but in fact, essentially static. Maybe, after all, it’s a question of just not being able to keep up. There is so much information coming at all of us – everybody is trying to stay up to date, AND get noticed, but they have so many Friends or Fans or whatever and nobody really has time to pay attention to anybody else.
So, let me know if I’m missing the point. I promise I’ll respond to you :) By the way Daniel Koontz has a swell post about blogging and commenting over at Casual Kitchen. Check it out.