Last year a fascinating article appeared in Fortune Magazine entitled What it takes to be great. To sum up the article’s findings: we don’t possess natural talent, rather the way to become great is through hard work and practise. This is now very well documented, although not necessarily a popular finding since many people would [...]

This is a credo that people entrusted with our health and well-being are taught from the moment they set foot in medical school, and of course for most of us (I hope), it’s how we live our lives. Shouldn’t this apply also to the products and services we buy? My friend and fellow voice over [...]